EST. 2009
MEET JEN · PRINCIPAL & FOUNDER
Jen Munoz
Tell me “it can’t be done” or “we’ve always done it that way,” and all I hear is: challenge accepted.
I'm the person organizations call when they want a story that shines and a partner who brings equal parts strategy, steadiness and personality. I've built a career on being the calm in the chaos. The person who can see the big picture, connect the dots and turn "this is a mess" into "this is magic."
From celebrities and CEOs to nonprofits and community organizations, I've spent more than 20 years helping people find their voice, tell better stories and build the connections that move their work forward.
My career has taken me from department-store parades and Neiman Marcus runways to agency life, nonprofit leadership, fundraising campaigns and nearly twenty years of live television. I've worked behind the scenes shaping stories and in front of the camera bringing them to life.
“Turn ‘this is a mess’ into ‘this is magic.’”
Since 2009, The Press Retriever has been home base for all of it. I work alongside brands, agencies and nonprofits as an extension of their teams, bringing together communications, PR, brand strategy, fundraising, events and content.
Sometimes that means finding the story. Sometimes it means building the entire plan around it. And sometimes it means figuring out why the wheels keep coming off and fixing that, too.
I'm endlessly curious about the how. I love finding smarter ways to work, making complicated things simpler and using the best tools available, including AI, to give people more time for the ideas, relationships and moments that matter.
At the heart of it, I believe in work that moves people, builds connection and leaves things better than I found them. Let's make something worth talking about.
Zach brings thirteen years of Neiman Marcus experience in retail strategy and analytics, along with a knack for seeing how all the moving parts fit together. He works alongside Jen on TPR's process and systems projects, helping organizations untangle complexity, build smarter workflows and make their operations work better.
We both love a good system. He's the one who makes sure it runs.
THE RECEIPTS · SINCE 2009
Good company.
Since 2009, The Press Retriever has been home base. I've worked with consumer brands, retailers, agencies and nonprofits as an extension of their teams, from a single launch to the whole plan.
CONSUMER & RETAIL
- Macy's
- Kohl's
- James Avery
- Lucchese
- WSS / Foot Locker / Dick's Sporting Goods
- Caliber Collision
- Visionworks
- Cheddar's Scratch Kitchen
- Jamba Juice
- McDonald's
- Peter Piper Pizza
- Scout & Cellar
- Springfree Trampoline
- Original Grain
MISSION-DRIVEN
- The Family Place
- Make-A-Wish
- American Heart Association
- Dallas Children's Advocacy Center
- Susan G. Komen
- American Cancer Society
- Alzheimer's Association
- Meals on Wheels
- Cornerstone Crossroads Academy
- Companions for Life
- Highland Park ISD
- Young Men's Service League
- Park Cities Talented & Gifted
LIFESTYLE, SPORTS & ENTERTAINMENT
- Life Time
- Planet Fitness
- Urban Air
- Six Flags
- Time Warner Cable
- Dallas Cowboys
AGENCY PARTNERS
- Moroch
- Cramer-Krasselt
- Citrus Advertising
- Westbound Communications
- McCrory & Associates
Includes select client engagements, board service and pro bono partnerships.
SELECTED WORK (PDF) →FULL CASE STUDIES (PASSWORD ON REQUEST) →THE FAMILY PLACE CHAPTER · 2023–2026
Interim CMO, then Managing Director of Brand & Strategy.
I joined The Family Place as interim CMO and spent the next three years helping transform its brand and digital presence. Together, we changed how the organization looked, sounded, raised money and told its story, all while the work of supporting survivors continued every day.
THE DETAILS
Brand refresh, website redesign and rebuild, brand guidelines, and modernization of communications
Partners Card, ReuNight and the Texas Trailblazer Awards, including conceiving and naming the final awards
CEO and donor communications, events, sponsorships, fundraising campaigns and AI implementation
None of it was a solo act. Every one of these wins belongs to a team that showed up for survivors of family violence.
IN THE COMMUNITY
Time well spent.
Every story placed and every system built should give people time back, for the causes they care about and the people they love. I spend mine the same way. For more than a decade, that's meant education foundations, school communications boards and causes close to home, from breast cancer research to animal rescue, plus a monthly volunteer day with my sons that began when they were in kindergarten.
LIFESTYLE AT JENMUNOZ.COMOFF THE CLOCK
Barley and Hops, the original retrievers, gave the firm its name. Duke carried it forward, and Shadow keeps the tradition going.
